Seasonal Campaign
Client: Wolseley Showrooms
Role: Creative and Art Direction, Project Management
Industry: Flooring Industry, Home Improvement Retail
Scope: Concept Development, Advertising Digital and Print, Lookbook Design, Social Media, Promotional Products, Microsite Design, Visual Storytelling, Video, Project Management
Every year, I played a key role in the recurring campaign for Wolseley Showrooms, managing the comprehensive 360 campaigns for TAPS Bath Centre, Kitchen & Bath Classics/Wolseley Studio, and Vague & Vogue. My responsibilities ranged from creative direction and design to supervising the production and development of various print and digital pieces. I was responsible for implementing a robust eblast strategy that achieved impressive open and click-through rates and creating lookbooks, digital and social Ads, and microsites. This holistic approach ensured that each brand’s unique offerings were showcased effectively and cohesively across all digital platforms.
