Illumiti's Strategic Reimagining
Client: Illumiti
Role: Creative and Art Direction, Project Management
Industry: Enterprise Software, Cloud Computing
Scope: Logo Design, Brand Guidelines, Website Design, Collateral Templates, Whitepaper Design, Social Ad Campaigns
As the creative lead, I had the opportunity to rebrand Illumiti, a well-known player in SAP Systems Integration. I aimed to give it a fresh, vibrant and optimistic look using a palette of dynamic 'digital' colours and abstract graphics. The cube was the central element of the design, symbolizing challenges and solutions. We used images of diverse young professionals merged with simple illustrations to highlight our commitment to simplification.
