Case Study
TORLYS Corkwood Product Relaunch.
A video campaign series for a next-generation flooring collection.
I helped TORLYS relaunch one of their main product lines, the Everwood collection, through a captivating video campaign that seamlessly blended product showcase and storytelling. Each video segment highlighted the unique features of the new product line, emphasizing its cutting-edge design and sustainability. Using a mix of dynamic visuals and engaging narratives, the campaign illustrated the functional benefits and lifestyle enhancements offered by TORLYS’ innovative flooring solutions. The campaign’s strategic rollout across various social media channels aimed to create buzz, drive engagement, and reinforce TORLYS’ position as a leader in innovative flooring solutions.
The Work Behind the Work
Brand Strategy &
Creative Direction:
Brand positioning.
Art direction.
Visual identity.
Content & Production:
Photography and video direction.
CGI rendering direction.
Video production.
Content hierarchy.
Copy guidance.
