Case Study

Syntax Global Campaign Videos

Multilingual film series driving a worldwide ERP brand push.

Syntax logo with stylized triangle in blue, black, green, and light blue, next to the company name in bold blue letters.

I helped shape a campaign for Syntax—a 2,000+ person global ERP leader—built around a bold, story-driven video platform. Centered on its SAP Qualified Partner Package for Manufacturing and broader brand relaunch, the series translated the new Syntax positioning into vivid, human narratives across German, French, Spanish, and English, giving the brand a consistent yet locally resonant voice.

The films sat at the heart of a broader campaign toolkit that included a high-impact brochure and a suite of standout digital ads. Designed as modular assets for marketing and sales teams worldwide, the system delivered real stopping power across channels, boosted visibility for the solution, and equipped Syntax with cohesive, on-brand content that could sell and scale globally.

End-to-end creative leadership and delivery.

I oversaw the creation and production of all supporting campaign assets, including whitepapers, a high-impact brochure, social content, digital ads, and additional sales collateral. Managing multiple corporate video streams—whether in full production or creative direction—I ensured every touchpoint laddered back to a cohesive visual and verbal system, helping Syntax show up globally with clarity, confidence, and real stopping power.

Multiple printed brochures laid out on a desk, featuring professional text and images related to SAP CX solutions, including a woman smiling and using a tablet and a woman smiling and handling a package.
Open booklet with a cover title about how cloud ERP can help transform retail customer experience and meet sustainability goals, featuring a woman using a smartphone in a modern kitchen.
Open magazine displaying pages about SAP CX benefits, solution details, and a woman smiling with a tablet in a bright room.
A digital tablet displaying a business presentation slide about SAP CX benefits with images of a tablet and smartphone showing software interfaces.
Tablet displaying a webpage with a woman holding a tablet, smiling, in a bright office setting.

The Work Behind the Work

Brand Strategy &
Creative Direction:
Global campaign concept. Multilingual narrative framework. Visual system across markets.

Content & Production:
Corporate video direction and production. Video series development. Whitepapers, brochure, social and ad collateral.

Project & Stakeholder Management:
Cross-market coordination. Vendor and production oversight. Timelines, budgets, and deliverables management.

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